Pandora all set toward brand re-launch at end of August

Pandora, a world leading manufacturer and marketer of hand-finished, contemporary fashion jewelry, announced it is making good progress toward the brand's relaunch on 29 August. Pandora jewelry, which has become known for its high-quality materials and affordable prices, is sold in more than 100 countries on six continents through more than 7,500 points of sale, including more than 2,700 concept stores.

The brand relaunch will be kick-started by a global public relations event in Los Angeles on 28 August evolving around the new brand purpose "We give a voice to people's loves - Passions, People & Places".

Following extensive consumer research, Pandora said it is taking its focus back to its original proposition of co-creation, self-expression and collecting. The new brand relaunch aims to "refresh" all consumer touchpoints to increase brand relevance.

 "Financial results in the second quarter of 2019 were in line with plans. In the quarter, we have progressed rapidly on a number of important commercial initiatives which we can soon reveal and showcase to our consumers as part of our brand relaunch on 29 August. Our preparations and marketing pilots spur confidence in our direction - by improving execution with focus on Pandora's core proposition, we can improve our relevance for consumers around the world. This is the first important step in our journey towards positive growth," Alexander Lacik, President and CEO of Pandora said.