Rosy Blue to Sell Certified Diamonds on Own B2B Website
May 21, 09
The Rosy Blue Group launched on May 25 a business-to-business e-commerce site offering certified polished diamonds. Among the intended buyers are independent retailers, specialty chains, wholesalers and general merchandise retailers.
The offered goods on www.RosyBlueOnline.com
will consist of a broad range of diamonds from 0.25 carat and larger in order to serve a diverse clientele, Rosy Blue said Wednesday.
The diamonds on the multi-lingual site are certified by leading grading laboratories including AGSL, GIA, HRD and IGI. The full version of the site will provide real-time visibility into the entire certified polished diamond inventory available from all the Rosy Blue affiliates.
The site has various features such as detailed search, saving repeated searches, purchase confirmation, ability to reserve diamonds for up to four hours, tracking orders and status updates.
The site also enables users to view an image and certificate of some of the stones.
“RosyBlueOnline.com will enable us to efficiently and effectively reach out and directly trade with a much larger set of clients,” said Russell Mehta, chief operating officer of Rosy Blue India. “The site will also provide what was heretofore unavailable: visibility of our global inventory, in one place.“