Venus Jewel Offering Diamond Jewelry Layouts

Venus Jewel, the Mumbai based diamond solitaires manufacturers, has launched the “Designer Solitaire Layouts” an exclusive service especially for retailers and jewelers. The offering is a diversion from the firm’s usual offering of single stones, responding to market demand and a greater focus on the local Indian market.

The Venus Jewel layout images include details about the cut, color, clarity, number and total carat weight of the diamonds it uses

Venus initiated the program on an experimental basis less then a year ago. Following positive response from its clients, the company launched it on a full-scale basis.

According to Anil D. Shah, partner of Venus Jewel, retailers and jewelers are facing difficulty in purchasing matched diamonds of consistent quality and quantity of goods for their jewelry sets. A matched set, a service some diamond companies offer their clients, are goods that have the same cut standards, luster (fire), polish, proportions like crown angle, pavilion depth, etc.

The introduction of layouts is an extension of offering matched sets and a “need of the hour,” according to Shah. “We asked our retail clients what they want, and that is what they asked for,” Shah told IDEX Online on the sidelines of the recently held IIJS trade show.

The move is an interesting one in light of a couple of elements. The willingness of a large diamond firm to offer very specific offerings for buyers that could be single store owners - small clients that many large companies prefer dealing with through intermediaries such as wholesalers or brokers.

The offering also underlines a shift large Indian diamond firms are doing in light of an understanding that the U.S. market will not offer growth opportunities for at least a year, if not for five years, as some fear.

The layouts the company offers include 14 different cuts (round, princess, radiant, square radiant, heart, pear, oval, cushion and cushion brilliant, emerald, marquise, square emerald, baguette and trilliant) ranging in size from 0.50 to 5.00 carats.

Retailers can show consumers an image of the layout and let decide and even alter a design to fit their budget and at the same time will not need to generate a large stock while attempting to create matching sets.

Venus Jewel - a DTC Sightholder, Rio Tinto Select Diamantaire and a direct client of Harry Winston and BHP Billiton Diamonds - is also known for its very exact and exceptionally detailed in-house grading system.