NY Jeweler Makes $400,000 Platinum and Colored Diamond Pacifier

(IDEX Online News) – New York-based colored diamond dealer Eyal Cohen has created a $400,000 pacifier to promote his natural color diamond gift merchandise. The jeweler used four ounces of platinum, one natural green-blue diamond and a 10mm white pearl to complete a one-of-a-kind pacifier keepsake.

Cohen makes several gift items that feature colored diamonds, but are not considered jewelry. His collection includes sterling silver bottle openers, money clips, key fobs and champagne flutes.

“Jewelers have got to figure out a better way to get customers back into their stores. The objects are unique gifts which are priced below comparable color diamond jewelry,” said Cohen. He owns objet-de-luxe.com and Luxury Diamonds Inc., where most pieces are priced from $700 to $4,000, and feature brown, pink, green, orange and yellow natural diamonds.