Amazon’s Most Popular Jewelry Gift: 14k Diamond Stud Earrings

The most popular gift in the jewelry category at Amazon this past year was a pair of 14 karat gold stud earrings set with round diamonds. Other popular jewelry items were silver.

According to a “Best of 2007” list published by the online retailer, the bestselling jewelry product, the most positively reviewed jewelry item by Amazon.com customers and the jewelry item that appeared most often on the Wish Lists was a sterling silver open double flower pendant. It retails for $29.

Amazon did not provide specific details on which type of round diamond stud earrings was the most popular gift; however a search of the site by category and best selling items results in 1/2 carat total weight, J-K/I2-I3 earrings, retailing for $90.