Amazon Jewelry Diamond Sales Up +100% in Fourth Quarter
February 13, 08
Amazon.com’s diamond sales increased more than 100 percent in fourth quarter 2007 compared with fourth quarter 2006, the online retailer announced. However, Amazon did not provide any specific figures to back the claim.
The company did say that each quarter, an increasing number of customers are shopping at its Jewelry & Watches store, especially for important gift-giving occasions such as Valentine's Day and Mother's Day.
Popular items in the past holiday season included the 14 karat white gold journey Curve pendant, platinum diamond stud earrings and the 2 Carat Round Cut Stone. Diamond-encrusted watches and various black diamond jewelry items reportedly also did very well. Most of these items are low cost, priced below $100.
Amazon added over 150 new black diamond styles in the fourth quarter alone. One of the leading top sellers was the Black and White Diamond Infinity Pendant, and top-selling diamond watches in the fourth quarter included the Cartier Tank Divan 18 karat yellow gold diamond mini ladies watch, the Chopard Happy Sport ladies watch and Movado Kara watch.
In addition to the increase in retail diamond sales, gemstones also did well during the fourth quarter, according to Amazon. Top-selling gemstone styles included 14 karat white gold coated Swiss blue topaz teardrop earrings, 14 karat white gold round blue topaz and diamond pendant and 14 karat yellow gold, channel set round coated blue topaz hoop earrings.