'Forever Indian' Campaign Marks Launch of DTC’s Forevermark in India

Coinciding with the launch of its ‘Forevermark’ laser inscribed diamonds in India, the Diamond Trading Company (DTC) has also unveiled its ‘Forever Indian’ campaign. The launch took place at an event held in Mumbai, honoring Bollywood superstar Amitabh Bachchan as the first recipient of a ‘Forevermark’ diamond in India.

Bachchan, who is brand ambassador for D’damas’ Solitaire diamond brand, was presented with a commemorative plaque and a 1 carat ‘Forevermark’ diamond.

Every month, the ‘Forever Indian’ campaign will honor an Indian who has made a mark in his/her field. The campaign will run until October this year. The recipient will be chosen through consumer polls.

The campaign has been launched to commemorate the 60th anniversary of the India’s independence. It is also the 60th year that the DTC has used the slogan “A diamond is forever.”

The Forevermark consists of a symbol and unique identification number laser inscribed on the girdle of a diamond. It will be inscribed on diamonds above 0.30 carats in size, which are manufactured by DTC Sightholders in factories that have been certified by the DTC as meeting defined quality standards and following the Best Practice Principles.

India is the third largest market for diamond jewelry in the world, as well as the fastest growing.