Forevermark Launches Consumer Website

Forevermark launched its consumer website (www.Forevermark.com) Monday. It includes a number of features, including the Forevermark Story video and the Register My Diamond pages.

The site also offers a sneak preview of three key strands from Forevermark’s advertising campaign – Quality, Precious Moments and My Diamond - which will start appearing from this month in Chinese titles.

Another component of the site is videos. Among them behind the scenes with photographer Mikael Janssen at work shooting models and new Formula 1 World Champion Lewis Hamilton talking about his bespoke 18 carat white gold and titanium Forevermark ring – which was presented to him by Steinmetz to mark the 2008 Monaco Grand Prix.

According to Dominic Brand, worldwide marketing director of Forevermark, the site will continue to evolve, adding individual homepages for each of the company’s jewelry partners.

Forevermark is a De Beers diamond brand. Forevermark diamonds are crafted by a select group of diamantaires, not necessarily Diamond Trading Company (DTC) Sightholders, inscribe with the Forevermark icon and unique identification number on the table facet.