Forevermark Sales Top $100 Million

Forevermark, a diamond brand formed by De Beers, announced Monday that it has achieved over $100 million in retail sales since it launched one year ago.

Forevermark diamonds are uniquely known for their inscriptions, which are created by highly advanced technology that marks each diamond with a Forevermark icon and individual identification number that are invisible to the naked eye.

According to Forevermark’s statement, expansion into China, Hong Kong and Japan has given the brand strong momentum despite the economic downturn. Currently, there are approximately 250 selected authorized Forevermark jewelers across Asia. Authorized jewelers are able to provide their customers with a diamond grading report for each stone they purchase. The report features the unique identification number inscribed on the diamond, as well as the diamond’s cut, color, clarity and caratage.

The Ponahalo Diamonds, the largest Forevermark diamonds in the world at 102.11 and 70.87 carats, were sold at Christie’s New York Jewels sale this past year.