Dalumi Launches ‘Tattoo Your Diamond’

The avant-garde setting of the Magna Pars in Milan was the backdrop for the latest diamond initiative to hit the jewelry market. Over the past year, the market has witnessed an influx of diamond brands - each brand purporting a different benefit, idea, and emotion for the end consumer - but on Sunday two companies proved once and for all that the simplest is the best.

 

Israel-based diamond manufacturers A. Dalumi together with its Italian affiliate office Laudiam and the Nishikawa Brand introduced their Tattoo Your Diamond campaign.

The campaign, which will be launched in April via a select group of Italian jewelry retailers, is probably one of the most emotionally charged programs to hit the jewelry scene. Each 'Tattoo Your Diamond' stone will be engraved with a message of love as decided by the consumer. 

“Il nostro amore e eterno (our love is eternal)”, “Te Amo - (I love you)” are just a few of the messages that will be inscribed. The consumer also receives a book of love and a certificate containing an image of the girdle of the stone on which the message is visible.