Backes & Strauss Launches Diamond Watch Line in London

Backes & Strauss' the Regent

Backes & Strauss, the oldest diamond trader in the world, is launching its diamond watch line in London, in partnership with retailers Asprey and Harrods.

The watches come in three collections, the Berkeley, the Piccadilly and the Regent, are crafted in either 18 karat white or rose gold, and are inspired by London’s regency architecture.

They will be available in Asprey’s exclusive watch room and will be displayed in the Bond Street windows. At Harrods, the watches will be showcased in the Fine Jewellery and Watch Room.

Vartkess Knadjian, managing director of Backes & Strauss said,  “We are thrilled to be launching our watches in the city that inspired their creation. Both Harrods and Asprey share our tradition and commitment to perfection. We believe that we would be able to serve the most discerning customers from the UK and all over the world through this partnership.”