WGC Appoints New Head for India

The World Gold Council has appointed Ajay Mitra as Managing Director, India effective from March 5. Mitra fills in the gap left by the departure of former MD Sanjeev Agarwal last year.

Mitra, an experienced post-graduate in marketing, earlier served an 11-year stint at Coca Cola, right up to 2005. He spent the last 18 months in Russia as Commercial Director for the distribution and marketing company Melcosmetics.

India is the world’s largest consumer of gold, and had imported 691 tons of gold in 2006. As such, it is an important area for WGC’s activities.  

Commenting on his appointment, Ajay Mitra said, “I am delighted to have taken on this exciting new role and look forward to helping the World Gold Council further develop its programs to increase demand for gold in all its forms throughout India and to developing enduring relationships with our trade and retail partners.”

James Burton, CEO of the World Gold Council, adds, “I congratulate Ajay on his appointment as Managing Director for India. The Indian market remains the largest in the world and it is crucial that we continue to effectively market gold to its constantly evolving consumer audience. Ajay brings with him a great background in consumer marketing which will be invaluable in his new role.”