Royal Asscher, Treliss to Debut Royal Asscher Brilliant Cut Diamond at JCK

(IDEX Online News) – Royal Asscher and Treliss Worldwide will introduce the newly patented Royal Asscher Brilliant Cut at this year’s JCK show in Las Vegas. The

74-faceted Brilliant Cut is inspired by the Cullinan diamond.

Royal Asscher will also introduce the Royal Asscher “Seventy Four Collection” at the show. The line features both the Royal Asscher Brilliant Cut and the Royal Asscher Cut.

In January, Royal Asscher announced it had entered into a strategic partnership with Treliss Worldwide, in an attempt to become the world’s leading diamond jewelry brand – with a particular emphasis on sourcing and merchandizing.

“The landscape has recently changed not only for brands, but for retailers as well. Consumers are more savvy, experienced and crave a personal connection,” said Nirav Mehta, president of Treliss Worldwide. “The uniqueness of the Royal Asscher story and the delivery as to how the brand may be presented to the consumer will bring an unparalleled experience for both the retailer and consumer,”

JCK Las Vegas will take place from May 28-June 1 at the Mandalay Bay Resort and Casino.