(IDEX Online News) – Total sales of fine jewelry and watches in the US market rose by a solid 4.5 percent in February 2016 when compared to February 2015, according to preliminary data from the US Department of Commerce. That improvement was above expectations, especially in light of modest gains in most of last year, and it continues a trend of very solid sales gains for the past several months. Since February is an important month for the US jewelry industry – with its Valentine’s Day sales events – we believe that this solid gain bodes well for the balance of 2016.

 

Further, US jewelry demand has been very strong for the first two months of the year. Though the government’s jewelry sales data for January was revised downward, it is still a very strong gain – +5.5 percent – revised from a preliminary gain of 6.3 percent.

 

Total Jewelry Sales Post Solid Gain in February

Total sales of fine jewelry and fine watches in the US market in February were an estimated $6.6 billion, according to the latest preliminary data from the Department of Commerce. February sales were well above the typical level of monthly sales – $4-to-5 billion – since the month has the Valentine’s Day selling period, one of the three annual strong selling periods for jewelry in the US market.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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