Plumb Club Announces New Strategic Plan

(IDEX Online) – The Plumb Club, known for its successful and well-attended pavilion at the JCK Las Vegas Show, has announced a new strategic plan "designed to expand the organization’s reach year-round, broaden its retail community, and increase its influence in helping to shape the future of the fine jewelry industry."

Founded in 1983, The Plumb Club is a coalition of important suppliers spanning all facets of the jewelry, diamond, and watch industries whose members account for a significant percentage of the domestic fine jewelry market. In order to elevate its relevance in a shifting marketplace, The Plumb Club has developed a strategic plan that it says will guide its future, based on its core strengths.

The Club’s three-year plan includes such initiatives as expanding its membership, trade show involvement, member branding opportunities, industry leadership roles, responsible sourcing and best business practices, and marketing and communications to enhance The Plumb Club brand.

A key change for The Plumb Club is opening its membership of industry companies beyond the trade show arena to include non-exhibiting members to "grow its significant influence, ensure that all product categories are represented, and generate added support for ongoing activities that connect with the retailer on multiple levels of engagement."

In addition, not only will The Plumb Club seek to establish representation on the boards of select industry non-profits, it also will require members to comply with responsible sourcing principles by either completing Responsible Jewellery Council certification or its own internal compliance requirements.

“What’s remarkable about The Plumb Club is that it’s the only U.S. trade association of important jewelry, diamond and watch suppliers whose members pool their resources and knowledge to improve our business environment by connecting with retailers, doing business responsibly, and helping to determine policies that will positively impact the future of the jewelry industry,” says Jonathan Goodman Cohen, president of The Plumb Club.