Hearts On Fire Diamonds Launches Design Your Own Ring Bridal Tool
March 05, 17
(IDEX Online) – Hearts On Fire has released its first Design Your Own Ring customizable bridal tool on its website.
It allows customers to design their own Hearts On Fire rings, mix and match engagement ring head (setting) designs with their choice of shank (band) thus creating individualized ring designs that are not currently available in Hearts On Fire’s complete engagement ring selection.
“This innovation supports our company vision to continue to capture more bridal market share, while at the same time meeting the growing consumer demand for individualized engagement ring styles," said Caryl Capeci, President of Hearts On Fire. "Our retail partners have long been asking for a tool of this nature, and we feel that the current market greatly supports us launching it at this time.”
Once the ring is created, the consumer must take the design into a local authorized Hearts On Fire retailer to officially place the order (no orders will be taken online at this time). Retailers will also be able to use the tool with interested clients at the counter while shopping in their store.