Royal Asscher’s New Global Ad Campaign Features Actress Nicola Breytenbach

(IDEX Online News) – Royal Asscher has announced the launch of its new global advertising campaign. The adverts feature the brands new ambassador, South African actress, supermodel and philanthropist Nicola Breytenbach (and her two daughters) as well as the company’s new patented Royal Asscher Brilliant Cut and the Royal Asscher Seventy Four collection.

“At Royal Asscher we believe that Nicola reflects the perfect image of our clientele: the new modern princess,” said Royal Asscher president Lita Asscher.

“Working closely together for the Diamond Empowerment Fund, an international non-profit organization supporting education initiatives in diamond producing countries, I have long admired her energy and passion for philanthropy.”

The campaign, which also includes an online video commercial and a “making off” video, was shot by South African-born, New York-based Anthony Friend.